Hailey Bieber, who built a successful skin care empire with Rhode, was included in Forbes' list of 'The 30 Most Successful 30 Under 30 People'. Rhode, which was launched with only 3 products under 30 dollars, was talked about especially with lip gloss.

Hailey Bieber has been included in Forbes' 'The 30 Most Successful 30 Under 30 People' list due to the success of the skincare brand Rhode Skin. Rhode Skin, the skin care brand that was founded in 2020 but launched in the spring of 2022 due to a problem with the name patent, contains only 3 products: lip care, body moisturizer and a brightening cream that is said to support skin moisture. Hailey Bieber, one of the most inspired names for style and beauty on social media, thanked Forbes on her Instagram account and expressed her excitement for the cover.

On the other hand, the listing of Hailey Bieber, who started modeling at the age of 16 and is now married to star singer Justin Bieber, started a controversy. Officially launched in June with three products under $30, the brand's success is allegedly due to Justin's popularity and not Hailey's success.

However, Forbes claims that Bieber's skincare brand products are selling 36 units per second and has created a waiting list of 700,000 people since the brand debuted. Hailey told Forbes that Rhode's 2022 revenue is "on track" to reach eight figures, but declined to give any specific figures. Hailey Bieber, who admitted to Forbes that she initially had self-doubt about her potential, named the brand after her maternal middle name, Rhode, rather than giving her a premarital surname.