Givenchy presents a new capsule collection to commemorate the 100th anniversary of Walt Disney Co.
Givenchy and Disney have collaborated on a new capsule collection featuring Oswald the Lucky Rabbit, celebrating the Lunar New Year and Disney's 100th anniversary.
Created by Disney and studio artists and known as the forerunner of Mickey Mouse, Oswald is a first in the history of character animation. Earlier this month, Walt Disney Animation Studios introduced an entirely new Oswald short film for the first time in nearly 95 years.
Givenchy's creative director, Matthew Williams, teamed up with Disney to create a "one-of-a-kind" world tour for Givenchy in a capsule that captured Oswald's mischievous, high-energy and adventure spirit.
The campaign and Oswald's world tour will come to life in a mixed reality short film produced in partnership with both Walt Disney Animation Studios and art director and photographer Julian Klincewicz. The journey begins at the El Capitan Theater in Los Angeles and progresses through Shanghai, New York, Tokyo and Paris, where Oswald is at the House of Givenchy.
Patchwork denim pieces in the form of a vibrant red school jacket, bandana-printed button-down jacket and jeans are among the highlights of the collection. Elsewhere, the capsule includes an array of fun accessories, from co-branded Disney x Givenchy tote bags to card holders and hats.
As reported in May, Givenchy said it worked closely with Walt Disney Animation Studios to design pieces featuring iconic cartoon characters like Bambi, Perdita and Pongo from "101 Dalmatians," Elsa and Olaf from "Frozen," and Oswald the Lucky Rabbit. The project started in May with the first of the series, a limited edition luxury ready-to-wear capsule, and continued in July with the "101 Dalmatians" capsule.
In May, Williams said, "As for many people across generations, countries, and cultures, Disney has always had a special place in my heart. As a child from California and a father in Paris, Disney has always been a source of meaningful moments in my life. It's a real honor to bring two iconic brands together for this project." said.